labor.
Das REALITAETENLABOR bietet einen Raum für interdisziplinäre und anwendungsorientierte Entwicklungen im Bereich Augmented Reality (AR) und Virtual Reality (VR) – zusammengefasst Extended Reality (XR) – und ist am Fachbereich Informations- und Kommunikationsmanagement der Technischen Universität Berlin angesiedelt. Als Netzwerk von Wissenschaftler:innen an Berliner Universitäten fördern wir in diesem zunehmend höherschwelligen Feld den Austausch von Wissen, Technologien und Ressourcen. Ziel ist es zum einen, die Integration lokaler XR-Projekte voranzutreiben und die Zusammenarbeit zu stärken, zum anderen die Verzahnung von akademischer XR-Forschung und -Lehre sowie deren praxisorientierten öffentlichen Einsatz aktiv mitzugestalten.
projekte.
Die Projekte des REALITAETENLABORs umfassen Entwicklungen im Bereich Extended Reality aus dem universitären Kontext. Darunter finden sich sowohl öffentlich geförderte Projekte als auch aus Forschungsaktivitäten hervorgegangene private Projekte von Wissenschaftler:innen Berliner Universitäten.
publikationen.
Elsholz, S., Korbel, J. J., Hornschuh, M., & Zarnekow, R. (2026).
Breaks in Presence:
Assessing the Impact of Visualization Modes on User Experience in Extended Reality Fitness Applications
Proceedings of the 10th Annual International GamiFIN Conference 2026.
Korbel, J. J., Riar, M., Ignatenko, D., Gottschalk, M., & Zarnekow, R. (2026).
Enhancing Consumer Decision-Making in AR Shopping:
A Design Study on Augmented Product Information Presentation
Proceedings of the 10th Annual International GamiFIN Conference 2026.
Korbel, J. J., & Zarnekow, R. (2025).
Learning in Context:
Environmental Embedding in Virtual Reality Education.
Proceedings of the Americas Conference on Information Systems (AMCIS).
Elsholz, S., Pham, K., Korbel, J. J., & Zarnekow, R. (2025).
Exploring the Effectiveness of Virtual Reality Training:
A Scoping Review on Sports Skill Development.
Proceedings of the Americas Conference on Information Systems (AMCIS).
Elsholz, S., Korbel, J. J., Pham, K., & Zarnekow, R. (2025).
From immersive worlds to virtual showrooms:
a taxonomy of virtual reality shopping applications.
Frontiers in Virtual Reality 6, pp. 1558475.
Korbel, J. J., Riewe, J. E., Elsholz, S., & Zarnekow, R. (2025).
Extended Reality in Esports:
Opportunities, Challenges and Future Research Avenues - An Experts’ Perspective.
Communication & Sport
Elsholz, S., Frank, A., Korbel, J. J., & Zarnekow, R. (2025).
Diving in a Virtual Reality:
Investigating Technology Acceptance.
Communication & Sport
Holler, M., Korbel, J. J., Galeno, G. (2024).
Industrial Metaverse for Industrial Companies:
An Exploratory Study.
Smart Services Summit - Progress in IS. Springer, Cham., pp. 107–119.
ResearchGate
Korbel, J. J., Riar, M., Pröhl, T., Zarnekow, R. (2024).
What drives user interest and purchase of virtual 3D assets?
An empirical investigation of 3D model attributes and pricing dynamics.
Electronic Commerce Research and Applications 68, pp.101452.
Korbel, J. J. (2024).
Augmented Reality (AR) im E-Commerce:
Der Einsatz von AR beim Onlineshopping.
Bayerisches Forschungsinstitut für Digitale Transformation – Wissenslandkarte.
Spleth, P., Korbel, J. J., & Zarnekow, R. (2024).
Sustainability Effects of Digital Twins:
A Review.
Proceedings of the Pacific Asia Conference on Information Systems (PACIS).
Elsholz, S. P., Korbel, J. J., & Zarnekow, R. (2023).
Shopping in a Virtual Reality:
A Stimulus-Organism-Response (S-O-R) based Systematic Literature Review.
Proceedings of the International Conference on Wirtschaftsinformatik (WI) 2023.
Riar, M., Korbel, J. J., Xi, N., Meywirth, S., Zarnekow, R., & Hamari, J. (2023).
Augmented Reality in Interactive Marketing:
The State-Of-The-Art and Emerging Trends.
The Palgrave Handbook of Interactive Marketing, chapter 14, pp. 301-327.
Mayer, G., Gronewold, N., Polte, K., Hummel, S., Barniske, J., Korbel, J. J., Zarnekow, R., Schultz, J.-H. (2022).
Experiences of Patients and Therapists Testing a Virtual Reality Exposure App for Symptoms of Claustrophobia:
Mixed Methods Study.
JMIR Mental Health 9(12), e40056
Korbel, J. J., Siddiq, U. H., Zarnekow, R. (2022).
Towards Virtual 3D Asset Price Prediction Based on Machine Learning.
Journal of Theoretical and Applied Electronic Commerce Research 17(3), pp. 924-948.
Xi, N., Chen, J., Gama, F., Riar, M., Hamari, J. (2022).
The challenges of entering the metaverse:
An experiment on the effect of extended reality on workload.
Information Systems Frontiers.
Korbel, J. J., Riar, M., Wiegmann, L., Zarnekow, R. (2022).
Augmented Reality in E-Procurement:
Opportunities and Challenges.
Proceedings of the Pacific Asia Conference on Information Systems (PACIS).
ResearchGate
Riar, M., Xi, N., Korbel, J. J., Zarnekow, R., Hamari, J. (2022).
Using Augmented Reality for Shopping:
A Framework for AR induced Consumer Behavior, Literature Review and Future Agenda.
Internet Research.
Korbel, J. J., Zarnekow, R. (2022).
Die Rolle von 3D-Modellen im Wertschöpfungsprozess von physischen und virtuellen Konsumgütern.
HMD – Praxis der Wirtschaftsinformatik 59(1), pp. 329 - 350.
Riar, M., Korbel, J. J., Xi, N., Zarnekow, R., Hamari, J. (2021).
The Use of Augmented Reality in Retail:
Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS).
ResearchGate
Korbel, J. J. (2021).
Creating the Virtual:
The Role of 3D Models in the Product Development Process for Physical and Virtual Consumer Goods.
Innovation Through Information Systems. Volume I: A Collection of Latest Research on Domain Issues. pp. 492-507.
Korbel, J. J., Meywirth, S., Zarnekow, R. (2021).
A Taxonomy of Virtual Reality Applications for the Treatment of Anxiety Disorders.
Proceedings of the 29th European Conference on Information Systems (ECIS).